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Brand Concept

Vision

Become a global trusted mining machinery enterprise with unique value and creativity!

Interpretation:
• Global Trust: We are committed to meeting the needs of our customers and helping them succeed is the foundation of our survival and development. We must comprehensively meet the diverse needs of our customers from products, technologies, services and solutions. We must stand in the perspective of customers, use true passion, dedicated dedication, and continuous innovation to creatively meet customers' realistic and value-added needs, and win customer touch and trust.
• Unique value creation: We strive to create differentiated core competitive advantages, focus on customers, integrate R & D, manufacturing, and service resources, and provide customers with reliable, quality-leading, environmentally-friendly and efficient composite capabilities to create value and help customers realize success.
• Mining machinery enterprises: We are committed to broaden and deepen the field of mining machinery in China, strive to create high-quality, high-tech, high-level crushing and screening products, and contribute an industry-leading crushing and screening equipment brand to the country.

Brand Positioning

Global trusted crushing and screening equipment solution service provider!

Brand Core Value DNA

Brand spirit

Innovation, integrity, pragmatism and efficiency

mission

Focus on crushing ore technology and provide solutions for the sustainable development of global mines and quarries!

Interpretation:
• Focus on crushing technology: As a company advocating technology, respecting technology, and adhering to the spirit of craftsmanship, it stands for technology. It has been guided by technology for a long time, with energy saving, consumption reduction and efficiency improvement as its goals, and key technologies and key accessories And wear-resistant materials as a breakthrough, vigorously carry out research on crushing technology and scientific research, provide more, better and more suitable high-quality solutions for the mining industry, and make its own contribution to China's infrastructure construction.
• For the sustainable development of global mines and quarries: Our existence is to better serve global mines and quarries. As a corporate citizen, we are deeply concerned about the sustainable development of human society and are committed to creating a better world.
• Solutions: We provide customers with not only leading products, technologies and services, but also overall solutions that meet diverse needs, thereby continuously creating value for customers and helping them to succeed.
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